New Research: Rituals Make Us Value Things More - Heidi Grant Halvorson - Harvard Business Review

New Research: Rituals Make Us Value Things More - Heidi Grant Halvorson - Harvard Business Review

...new research demonstrates that the power of rituals goes even further – they can increase our perception of value, too. In other words, if employees perform rituals as part of their jobs, they are likely to find their jobs more rewarding. And if consumers use a ritual to experience your product, they are likely to enjoy it more and be willing to pay more for it.